What People Say
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Paul Anderson - State Operations Coordinator - Experience Works (Formerly Green Thumb)
Katy coordinated Minnesota’s Prime Time Awards in which we recognize outstanding older workers and employers of older workers. She designed and created promotional materials and nomination packets, and coordinated the dissemination of publicity through newspapers, TV, radio, publications, business groups, and our staff. One year Katy orchestrated the launch of our event on the floor of the Minnesota House of Representatives in conjunction with Rep. Steve Sviggum’s office. She arranged to have an old-tyme polka band entertain, various representatives danced in the aisles, which was taped and played on “Almanac” TPT’s weekly news program. The next year, Katy arranged to announce our winners at a press conference in the Capital with Jesse Ventura, and have our winner interviewed on “On the Road with Jason Davis.
- Developed innovative publicity campaign resulting in 14 front-page features, and 31 feature stories for rural Minnesota newspapers, broadcast news programs.
- Optimized advertising budget, while enhancing and simplifying advertising and promotional efforts for seven regional field teams, by developing comprehensive catalog of customizable marketing materials, which were adapted for use by 20 Experience Works State organizations.
- Coordinated annual search for Minnesota’s outstanding older workers and their employers, quadrupling nominations, doubling donations; earning recognition as best effort nationwide.
- Created and produced highly creative and effective nomination packet delivered to 2,000 Minnesota legislators, business and civic leaders, resulting in first ever nominations from metropolitan area.
- Collaborated with Minnesota Department of Economic Security Office of Adult Training Programs to coordinate and combine awards banquets, press conferences with Governors, Minnesota House of Representatives recognition events.
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Sister Ruth Roland, OP - Catholic Eldercare, Northeast Minneapolis
I often think of your wonderful contribution to Catholic Eldercare when you designed our marketing materials and program for MainStreet Lodge. We are still using the brochures, which were, and are, so creative and arresting. You so consistently featured the theme and spirit of the Lodge in all you planned, including the "moose connection." It seemed your ideas just flowed from the wonderful mind and heart of yours.
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Rice Lake
Katy is truly talented in her ability to seek out readable stories, storyboard and concept the magazine, and to work with the design team to produce an exceptional magazine that has received accolades from numerous customers. In addition to Katy's excellent work on the magazine, she has produced results on a wide array of projects including: Corporate branding (Mission, vision, taglines, ads, etc.), presentation design and development, new product naming, and creative development meetings campaigns.
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Cathy Hartle —Executive Director—Hands of Hope Domestic Abuse Resource Center
We worked with Katy for our yearlong media campaign, and were very satisfied with her work. She developed billboard, newspaper, and radio materials, as well as very useful bookmarks and employer brochures. She is also a stickler for detail, and sees a project through until it meets her standards. I heard many comments about the quality of our campaign, as well as compliments to Katy from media vendors.